So you have a great website and perhaps you have already been advertising using Pay Per Click advertising and have discovered the huge cost of doing so. PPC is great at enabling you to start adverting immediately however PPC offer the best medium to long term return in investment for any business. There are allot of things you need to consider but perhaps the most important is choosing the right company to provide this service.
There are a number of important factors to consider with SEO:
White hat techniques – Its imperative to only use techniques that don’t end up getting you banned from the Google index
Be patient – Depending on the competition on the key words you are after, be prepared for results to take a few months before you see any results
Content is king – You really need to create engaging content for your users and to maintain a good level of SEO
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